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Save the date cards are often the first glimpse that your guests get into what your wedding is going to be all about, and so making sure they tell your story is important. However - making sure that you send your cards out at the perfect moment is just as important to help you to ensure optimum response rates.
Sadly, this isn't a question with a clear-cut answer. Many couples will find that sending out their save the date cards as soon as feasible is a great option. Realistically you can send them as soon as you have a date in mind, however approximately 12 months in advance tends to give your guests plenty of time to make arrangements for childcare, travel or time off work if necessary. Giving your guests plenty of time is even more important if you're getting married abroad for example as your guests will need time to arrange flights, accommodation and often longer off work than if your wedding was just an hour or so away.
We recommend that when you start planning your wedding, you consider if any of your likely plans mean that your guests would need a little bit of extra warning to make the necessary plans to allow them to attend - it might be worth thinking about how long you would need to make your plans if it was actually your best friend's wedding! You want to make sure that as many of your favourite people can attend; so making sure you give them enough warning of your plans is super important.
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There's no one-size-fits-all answer here, but many of our couples opt to send their save the date cards at least 6 months, if not a year in advance. This can be especially important if you're getting married in a far flung location!
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